Design and photography are somewhat interdependent disciplines, each drawing from the principles of the others, but they are different areas and should be treated as such.
Nevertheless, there is some ambiguity in the idea of “Design” that requires additional specification with adjectives to distinguish between things like “graphic design” or “interior design”. But because photography is a way to see and capture the real world to maximize visual aesthetic value, its principles can be applied to almost any area of design.
These are the general principles of photography that can apply to almost any design-related activity.
The photographer’s digital toolbox
Framing helps you stage a scene
The way you frame a scene can help you direct a user’s eyes to the most relevant areas of that scene. In photography, the third-party rule is the best way to do this.
The theory is simple: imagine your photo being divided into a 3×3 grid, with imaginary lines dividing the photo into 9 different compartments. A viewer’s eyes are naturally drawn along these imaginary lines, so the most powerful way to present your target object is along one of these lines or at the intersection of two of them.
If you design in some kind of two-dimensional space, you can use this principle directly and create your own frame with imaginary lines. But even if you use three-dimensional space, you can still use the power of design and perspective to focus a user’s attention on the most important elements of your work.
Lighting affects mood
There are not many elements that can affect the mood and emotion of a visual room as much as lighting, and it’s not just about brightness. The brightness of your lighting, its coloration and the angles of your lighting can significantly affect the final emotional resonance of your room.
For example, imagine a pattern – say a table and chairs – outside on a sunny day, around noon, opposite the same pattern inside, a bright fluorescent light striking it from a dark angle and casting a large shadow on the floor. In Physical applications such as interior design, your lighting can make or break the way your Arrangements are perceived. And even in graphics and digital elements, lighting allows you to distinguish your color and add complex mood levels to your creations.
Angles can make a big difference
This is a simpler principle, but it is worth mentioning one thing. When you look at a photographer at work, you will often see him crouching, clutching and circling his subjects. Why? This is because the angle in which a photo is taken can change or interrupt the perception.
An angle from below can make a subject huge or powerful or intimidating, while an angle from above can make the same subject smaller, cuter or farther away. A slight rotation of the face is sometimes all that is needed to completely change the way people interpret a design element-in order to use this information wisely.
The greatest power makes the ordinary extraordinary
At the end of the day, the greatest and most important strength of the photographer makes the ordinary look extraordinary. It’s about finding beauty and emotion in human subjects or capturing the Moment of a day when something interesting is happening.
In photography and Design, it’s both about cutting the fluff and showing people the concentrated essence of something, and giving them a glimpse of something powerful that they might not have envisioned otherwise. It is difficult to draw, even with creative experience, but it can not be neglected.
If you are interested in becoming a better Designer, you can consider taking pictures. You will literally look at the world through a new lens, but more importantly, you will learn to develop a more acute sense of visual perspective in your environment.
If you allow these principles to fit into your regular design work, you can produce creative pieces that achieve your goals, allow for greater emotional resonance, and have a greater impact on your target audience.