What makes a good Business Flyer? It is a symbiosis of information and inspiration. It creates a balance between pragmatism and motivation. He should dress discreetly instead of scaring with his looks and his overly serious manners. This should be like a well-written and creative “blurb” that sums up the plot of the story behind your enterprise. At the same time, it should offer readers fascinating Details that arouse interest.
Whatever you want your flyer to be, it’s important to stick to the basics. This is a traditional advertisement that usually contains all the important information of the company on a small sheet of paper. Everywhere from size A4 to postcard gives you enough space to show and at the same time avoid the overwhelming spectators. This limitation forces designers to pay particular attention to their selection of information they want to include, as well as the design features to be used.
As times change, so do our priorities. There was a time when your office address was a top priority, and then a link to a website was enough. Let’s face it-digital contacts are the first runners these days. Even a phone number is not as important to potential customers as the id of their Skype, Viber or Telegram accounts.
Links to a website, social media profiles and other platforms are a must. Also do not forget the QR code. It is much easier to use a scanner app and quickly open the necessary page or chat with instant comments instead of manually re-entering a link.
What should you include in your flyer? Undoubtedly, there should be some oldie-but-goodie information, such as:
- Company name;
- Slogan or tagline;
- Block ” about us”;
- Bonuses and other promotional offers.
Indispensable Design Elements
Wondering how you can turn your flyer into an effective marketing force? Here are the design-related features you want to include:
Tones Of Blue
When it comes to a professional atmosphere, we always opt for a neutral coloring. Light shades such as white, grey and beige are primary colors used for backgrounds.
As for the secondary color, it is blue in most matters. The reason is simple: the designers focus on the psychological aspect: blue inspires security, serenity and creativity. It also conveys a sense of trust and responsibility.
All these feelings and moods are ideal to promote your business. Add to this the fact that blue is considered one of the most popular colors, and you get a reasonable, practical and proven option. Although, with blue, it will be quite difficult to stand out from the crowd as everyone uses it too. However, the design will meet the expectations of those who look at it, and that means a lot.
Blue is good, blue has proven itself and with blue your flyer will certainly look professional. However, if you are a true fashionista, then you should follow examples from industry giants such as Apple and Samsung, whose teams use many bright colors in their promos. Stick to your teaching and opt for drastic color combinations and gradients to dazzle the audience with a unique coloring.
The current prepossess with geometric details and stylistic choices that overwhelm the sphere of web design also has devastating effects in graphic design. With its sharpness, authenticity, openness, simplicity, elegance and in some ways brutality, the trend works perfectly for corporate designs.
The trend is manifested by various elements, such as:
- Asymmetry in layouts;
- Narrow Diagonal Panels;
- Polygons of different shapes, etc.
A website layout
A corporate flyer is a bit like a paper Analogous to a landing page. It contains the same important information as provided services, contacts, benefits of business choice and much more. As a rule, it is divided into three main sections.
The first is a header with a prominent hero area, the second is the content and the third is a footer. Be familiar? Yes, the diet is the same as on the website. So why not use a few tricks of the latter?
In addition, the layout of the site is a proven method for displaying blocks. The modern design of the flyer has many similarities. Example:
A relatively large picture above. This could be an image of a metropolis that feels urban and strong, or an image of an office routine that oozes confidence and professionalism. It can be business, photography, or motivation.
A bold statement. It can be a flashy slogan, a slogan or a short advertisement.
A multi-column layout. The layout contains only the essential information such as a list of services, a block “about us”, etc.
Sometimes, flyerdesigns take on the same tricks as an overlapping trend that is very popular with web designers today. Take a look at Business Flyer companies of Humaiara Akter Shorna. It looks refreshing.
Like the previous trend, icons are an integral part of any website and have also become an essential part of business flyers. It’s something you can’t just ignore or throw out of the draft. It seems that they are only accompanying details that bring nothing special to the project.
However, people need these visual cues. In the beginning, everyone scans instead of reading. The symbols serve as focal points that lead the visitor’s eyes to important information. If you are chosen correctly, you can even improve the message by making it clearer and stronger.
Big, small, oversimplified or demanding – you can come across different stylistic choices. A Symbol must support the statement. And if you need it to be bright, detailed and graphic, then that’s how it should be.
Send your message with just one page
Today’s pamphlet is not just a primitive one-page pamphlet containing boring facts. It is a well-written summary that is presented in a beautiful packaging.
Designers use various tricks, including psychological ones, to make the presentation of the data pleasant to the eye. They follow the trends and lead to leaflets that go straight to the point.