We have all seen examples of classic design work that have been talked about for months, years, even decades, after reaching its original goal. Even people who have no idea what the original Design was used for, will talk about its beauty, simplicity and timelessness.
What happens in the work of this caliber? Today we will look at some possible explanations and try to get an idea of how a Designer could create timeless Designs.
Will it be timeless?
Some things seem to be instant classics. Then, without warning, they wither in the dark and no one ever mentions them. Why does this happen? No one really knows for sure, but there are some possible explanations. The most important thing, in my opinion, is that the general public – and not just the Design community-has stopped taking care of Design or not taken care of it enough at all.
Design is designed to change the way people interact with each other in the world, not just designers, but all. If it does not and creates influence beyond the scope of the original letter, it will never become the classic it could be.
Design Marketing Issues
Public opinion is capricious, but can be strongly influenced by good advertising. Brands like Coca-Cola and Microsoft did not come by chance on their current dominance in the market. Even great art like the Mona Lisa was strongly encouraged to be recognizable to a modern audience.
There were many contemporary works that were just as popular in their time, and even some that were more. But it was Marketing that brought the Mona Lisa, the Sistine Chapel, the Statue of David and other iconic Renaissance works to remain in public memory for as long as it did.
To be true?
As I have said in the past, if something looks like a trend, it probably does. I’m not just talking about phenomena that are currently all the rage, such as an almost flat or responsive Design. I’m talking about things that look cool, without the basic basics justifying them. These trends are destined to be one of the wonders and disappear when the design world moves to more solid ideas.
A good way to identify a trend that is treated solely for profit is to determine what the most respected members of the design community have to say about it. If the “movers and shakers” of design are constantly blowing up the trend and there are good chances, this is simply a disposable fashion. However, if you don’t have much to say, or even incorporate it into your own work, it’s probably a winner.
More good designers?
Many designers complain that the current culture of design professionals are too caught up in trends and technology, ignoring the basic principles of good design. These designers are usually older and may even feel a little disoriented, as the world seems to accept a totally foreign design approach.
This happens in every generation, with the elders complaining about the “children of today” and their obvious lack of respect for the profession. I’m sure the designers of the 1940s and 50s worked in the 70s and 80s with their Rapidographs and floppy disks or…whatever happy to “Whippersnappers”.
It is true that there are now many more actively working designers than ever before. But the number of talented designers who have a solid understanding of the basics has not decreased. If anything, it has increased due to the largest pool of designers out there.
The probability that at least a handful of these designers will produce something durable is very high, even if you have to go through a lot of garbage to find it.
Timeless is not as boring
Do you think the classic Design is boring and after? Think again. Each Designer is influenced by those who came before them. If you choose only current contemporary designers who can influence you, you will only revive the recent trends that could accelerate your downfall and make all your work horribly obsolete.
Try to go to the library and examples of classic designs of the sizes of the 20th century. you will be surprised how many times (and how many) these designers were demolished by subsequent imitators.