This fast set would have saved me hundreds of hours and thousands of dollars, but like so many beginners before me, I didn’t listen.
There are countless stories about excessive complication of simple tasks, such as the epic failure of the US space program in finding an anti-gravity pen for use in space. Instead of just buying a $ 1 pencil, the space program has apparently made a multi-million dollar spending rush.
It’s tempting to overdo it as a beginner and show everything you’ve learned, but it’s an expensive mistake that most UX veterans like the plague avoid. Instead, experienced designers understand that it is best to keep things super simple.
Keep your design simple not only looks better for users, but it converts better too. Here are eight ways to implement a user-centered design and increase your conversion rate in the process.
What Is User-centered Design Anyway?
In simple terms, user Centric Design (UCD) is a set of principles that focus design on the needs, desires and limitations of the user.
By focusing on how users interact with your existing website, you can improve its structure, interface, and content to make it more attractive, organized, and useful to you.
User-centric design is about making the entire organization, user interface and presentation of content more accessible and consistent. If visitors to your site can easily navigate through your site and find the information they are looking for, they are much more likely to become buyers.
The user-centered design simplifies everyday tasks and highlights important functions and functions. Websites that implement UCD have a reasonable architecture and navigation that avoid pitfalls such as human error and other frustrating problems.
Get rid of obstacles
In order to increase conversions on your website, user-centered design tries to eliminate user fatigue, doubts and lack of feedback. Ultimately, the goal is to minimize the amount of mental effort that the user has to exert to get things done.
Eliminate Visual Clutter
Perhaps your website contains visual elements, graphics and other content that does not help its users. And identifying these distracting elements among the useful and productive content is easier said than done.
Make sure that your content only displays what users need to see in order to achieve the desired result. Remove colors, images, layouts, and links that don’t add value to your experience, and use image environment backgrounds to reduce distractions.
Simplify the way to conversion
Once your users access your website for the first time, they start a conversion path that consists of a series of steps. And you can cancel the process at every step of the process by simply closing a browser window, becoming distracted or frustrated, or not found the battery on your mobile device.
Don’t let it happen to you. Make the path to conversion short, and the steps of the path should be very simple. When my design agency X3 Digital added a contact form at the end of our homepage, we significantly expanded our monthly form submissions. By reducing the mental effort of the entire contact process, we reduced the steps and increased our transformations.
Use clear and conversational content
Website visitors do not like content presented in a “text wall” format and can easily become discouraged, overwhelmed and bored.
Make sure your content is straight and to the point. It should be conversation and easy to read. And if the message is better transmitted in the Form of an image, graphic or other visual device, use them instead. When I wrote a tutorial on how to create a website, I first had to find out exactly who would read the post.
After that, I made sure that the tone of the article corresponded to the typical language of the readers. This is important to improve your content.
Speak One-to-One, Directly From The Site
Customers sometimes need a more direct approach to support, or they may have doubts about how certain things work. If you can’t find answers to your questions, give up buying and leave your website. Sometimes live chat is all you need to save your conversions.
In addition, live chat is an opportunity to build relationships with your customers, collect positive reviews and get an insight into what works and what doesn’t on your website.
Simplify Your Forms
Anyone who has ever filled out a contact form on a website knows that these are obstacles. They can be tedious, intrusive and sometimes clumsy. But they are necessary to get things done.
It is up to you to reduce the user’s fatigue to a minimum by reducing the number of fields the user has to fill in. To keep things as simple as possible, keep related information in groups.
Customers also hate to click on the “Send” button, only to make it back with errors. Make sure you give a rating at the end of each step, either by highlighting the correct entries or by suggesting revisions.
Remember, Mobile users
Although users like to play with their mobile devices, conversions on mobile phones have always been significantly lower than on other devices.
The reason? Credit various usage patterns. If you have not yet optimized for mobile users, it is time to implement one immediately.
A user-centered design for a mobile website would be very simplified, reducing the amount of text and providing more space around call-to-action buttons and input fields.
Because mobile data plans have limitations, they use compact and efficient visual elements to improve the speed of the site. Remember, it’s a race against time.
Be Confident, But Subtle
The visual design. This element will make the first impression of your website and will influence your users to give you the benefit of the doubt. With professional illustrations and photos, a smart color palette and a user-friendly layout, users spend more time on their website and their conversion rate will improve.
value proposition. A value proposition is a clear and direct statement of what your product will specifically do to help your users. Users will find it reassuring that they have arrived at the right place and that they will keep their promises.
The Call To Action. Make sure you have this button on your website, and it is clear and clickable, with plenty of space around it. This button indicates the end of the user’s journey and the time when a visit to the website becomes for sale. Stay simple and explain clearly what happens when your user clicks on it.
Jeff Horvath wrote of human factors:
“A good user experience, such as a measurable ROI, usually does not happen by accident. It is the result of continuous planning, analysis, investment and improvement.”
The design with the users in mind means that the user interface of your website must be simple, logical and intuitive while maintaining the right aesthetic. This requires strategic placement, spacing, and visual coding techniques that facilitate all actions that can lead to sales.
The content of your website needs to resonate with your users and spread marketing messages that answer your questions and are relevant to your needs. This can be achieved through research and strategic writing to keep users busy.
Keep an eye on your users when you design your website and they will reward you with conversions.