There are 7 billion people on our planet, but not two people are completely identical, so there are indeed several billion opinions on a particular problem or issue. With these statistics, the designer who creates logos faces an uphill marathon. How can a logo designer overcome this? Be prepared. You should have a good knowledge of graphic software, techniques and trend streams, while you should be an artist who should have design knowledge and a certain creative vocation for this field.
To top it off, a logo designer is an artist who specializes in graphic software and is aware of current trends and preferences. Very few people will fully meet these criteria, and that’s why there are so few truly great logo creators.
The art of creating logos takes a tremendous amount of work, even if it may not look like that at first glance; creating logos involves talent and creativity, but there are a few rules to follow in the fascinating logo design process. In this article we will take a look at some of them:.
Rules Of Composition
1. Fewer Colors And Fonts
To establish reliable logo design rules, statisticians and designers analyzed an astonishing number of logos. Your statistics show: most logos do not use more than three colors and fonts. The use of too many fonts in addition with a large number of nuances makes it so difficult to achieve the original purpose of the to logos to be retained.
2. Use Regular Fonts
The statistics have revealed another interesting fact: many logos of major popular companies use common fonts such as Arial, Times New Romane and Helvetica.
3. Simple shapes get you into good shape!
It is highly recommended to draw simple shapes when creating logos. Take a look at the logos below, two of them adhere to this rule and one that does not.
4. Avoid lights, gradients and shadows
This conceptual rule is strictly connected with the following, but it is the composition of the logo. However, consider the positive aspects of a logo that lacks reflections, gradients or shadows.
5. A good logo must be easily rendered on all types of media
We are witnessing a radical Revolution in the media, before the internet, the advertising methods were simple and few, the most obvious was the impression. Nowadays, the possibilities are much greater, but this has also become uncomfortable from the point of view of the designers, especially the logo designers.
A logo should look good on a website that is accessible from a powerful computer with a display of 22-24 inches, from a smartphone with a display of a few inches, or from a simple phone with Wi-Fi access. The customer probably wants the logo to appear on a business card or on a poster or even on a T-shirt. All these types of brackets (with the exception of the T-shirt design, it is not a carrier, but requires some specifics in its design) require a specific treatment. So a logo that looks good on all these elements is much more appreciated.
6. A Logo must always be beautiful in black and white
His good practice is to sketch your logo ideas first with a pencil on paper, enable multiple revisions, and then draw with a graphics software – Photoshop or Illustrator-but only in black and white format. This rule allows to highlight the idea or concept of a logo and not its composition we have no hue, only the concept.
7. A logo must respect the “kiss” (just keep it silly)
The purpose of a logo is not to disclose as much information as possible or to present the capabilities or services of the customer – it should only establish the connections between a high-quality product and you. To put it more simply, a logo is the little thing that makes people remember the big thing. To stand out and remember easily, it is a must to have a simple composition.
8. A Logo must be memorable
Unfortunately, no one can give you help or advice here, which is impossible. To say that the use of TNR will make a logo memorable over the use of Arial or that this color works better than the color would be wrong. As already mentioned, the process of creating logos is both art and science… in this article, we have only dealt with the artistic part.
Maybe we can give a little tip: a timeless logo will surely make it unforgettable for a long time. Here are some examples of timeless logos:
There are some rules, but no one can guarantee that if you follow these rules, you will be able to create exceptional logos. A good opportunity to find the positives and negatives of your logo work is to send them to sites that give you feedback, and try to act on it.